.shop TLD

GMO Registry's bid for .shop is endorsed by the following organizations that encompass the ecommerce industry.


Emota New RGB

EMOTA represents distance selling and e-commerce business in 15 European countries. The overall turnover in these represented countries is estimated to exceed € 350 billion, which accounts for more than 80% of total European e-commerce. EMOTA's mission is to promote, at European level, the interests of distance sellers operating via various sales channels. We are proud to serve as primary contact for the EU Commission, Members of the European Parliament and the media on e-commerce matters.

EMOTA's key issues
Removal of barriers to cross-border trade in Europe
European contract law issues
Consumer protection matters/trust in online business
Privacy and data protection matters
Ensuring a functional and competition oriented payments market
Functioning of the delivery markets
Competition matters that are of concerns of the distance selling sector
Self-regulation as a method of increasing consumer trust in e-commerce
Key policy dossiers
Proposal for a Common European Sales Law
Proposal for a Payment Services Directive and Interchange fee Regulation
Proposal for a General Data Protection Regulation
Communication on e-commerce and Action Plan
Regulation on Online Dispute Resolution
Directive on Alternative Dispute Resolution
Review of the Unfair Commercial Practices Directive

About Ecommerce Europe

Ecommerce Europe is the association representing 25,000+ companies that sell products and/or services online to consumers in Europe. Founded by leading national e-commerce associations across the continent, its mission is to advance the interests and influence of European e-commerce through advocacy, communication and networking.

To advance the interests and influence of e-commerce in Europe through advocacy, communication and networking.
Ecommerce Europe has been setup with the following objectives in mind:
enhance the success of the European B2C e-commerce industry;
provide for a strong and effective representation of B2C e-commerce industry in Brussels;
advance the interest of B2C e-commerce industry with relevant stakeholders and institutions;
create an environment in which e-commerce companies feel at home;
realize new brand recognition and membership engagement at all levels.

About EC Network

Established in April of 2006 as a non-profit corporation, EC Network is committed to promoting and fostering a reliable and secure e-commerce environment for both business and consumers. Our launch was the result of a 4 year ADR (alternative dispute resolution) pilot project at the Next Generation E-Commerce Promotion Council of Japan (ECOM).

EC Network’s operations are fundamentally supported through a membership scheme and special financial funding from major companies and industry organizations. Ministry of Economy, Trade and Industry (METI) is also our primary supporter and advocate for our cross border development.

EC Network also provides ADR service as the neutral third party when complaints escalate to a dispute.

EC Network’s goal is to establish and disseminate good online business practice through effective complaint handling and assisting dispute resolution on an individual case basis. Furthermore, EC Network’s ultimate goal is to become a major contributor to building trust in the Japanese and global e-commerce marketplace.

Japan Ecommerce Conference

Japan Ecommerce Conference (JECC) is a non-profit organization whose mission is to contribute to the society through its members in the ecommerce industry.
JECC is managed and administered by volunteers from member organizations. Its objective is not to pursue the profit of the members, but rather to contribute to society by sharing knowledge and resources.
JECC's actions are decided upon thorough discussions with the members and as such, active participation is highly encouraged.

Japan Foundation for Electronic Commerce

The history of Japan Foundation for Electronic Commerce (JFEC) dates back to December 2002 when 64 business entities met and discussed the creation of a new organization that would encompass the ecommerce industry. In 2003, JFEC created JECC, a non profit organization, in order to further enhance its activities for social contributions.
With the reform of the Public Interest Incorporated Foundation system in 2008, JFEC spun off the business oriented arm of JECC in order to maintain growth and continuity of the members' businesses and changed its legal status as of January 23, 2009 to a General Incorporated Association.

Business activities in Japan are conducted with the idea of free trade where effective management is the key to revitalizing the market.
The essence of electronic commerce is to remove spatiotemporal barrier that inhibits the cross of supply and the demand. Our objective is to aggressively reform the industrial structure as suppliers and create a trusted, comfortable economy and society where the eldery can enjoy shopping without having to carry home heavy parcels, those in remote islands can have the same access to shopping as those in the city, and anyone can shop whenever they wish without time constraints.

The market for electronic commerce is founded on trust and bonds between the suppliers and customers. JFEC's goal is to contribute to the growth of the society and provide solutions to social issues through exchange of intellectual information and by providing opportunities for members to gather and share each other's knowledge.

By assisting businesses with research, education, and technology, JFEC aims to promote healthy electronic transactions and revitalize electronic commerce.