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 GMO Registry Reveals .shop Results in First Hours

.shop General Availability Opened Today


Tokyo, Japan – September 26, 2016 – GMO Internet Group company, GMO Registry, Inc. announces that .shop, the new top level domain for ecommerce today opened for General Availability. Here we take a look at results in the first hours of GA and the .shop launch phases.


In the first 30 minutes 39,801 .shop domain names were registered and by the two-hour mark GA registrations grew to 45,427. There are now a total of 51,755 .shop domain names after more than 1,000 names were registered by trademark holders during Sunrise and around 5,000 during the Early Access Period. Many of those first in the door at .shop chose to pick up premium names and a total of 616 premium names have been registered to date.


.shop is a domain name for all online and offline shops. Short, intuitive, memorable and broadly understood, Internet users instantly identifies a .shop website as a place to shop. Registration of .shop is open to all and there are many potential uses of the domain as .shop can be for anyone, anywhere with something to sell online or offline. It is a great choice for any kind of online businesses including digital content and ecommerce solutions providers as well as the growing B2B ecommerce market. A .shop domain name can also help offline retailers and service providers to be discoverable online. For corporations, short, memorable .shop domain names are a powerful marketing tool and can be used to distinguish their corporate website from their online shop and provide an enhanced user experience for their customers.


“This is a historical day for .shop and we are thrilled with the results but it is just the very beginning” says GMO Registry CEO, Hiro Tsukahara. “Going forward we aim to contribute to the success of both online and offline businesses and to support and encourage innovation and development in ecommerce.” 


About .shop

.shop is a domain name for all online and offline shops. Short, intuitive, memorable and universally understood, Internet users will instantly identify a .shop website as a place to shop. The word “shop” is recognized and understood in many languages and cultures around the world, and with this broad appeal, .shop aims to become the global home of ecommerce.


About GMO Registry

GMO Registry is a domain registry services operator based in Tokyo, Japan. Established in 2009 with a vision to secure meaningful and trusted namespace for ecommerce, the company acquired .shop in a $41.5 million ICANN auction in January 2016.

Today GMO Registry operates more than 40 Top Level Domains including .tokyo and GeoTLDs representing major Japanese cities, while global brands including Canon and Hitachi have chosen GMO Registry as a technology partner to build exclusive branded namespaces under their own top level domain. 


About GMO Internet Group 

GMO Internet Group is an Internet services industry leader, developing and operating Japans most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the worlds largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is publicly listed on the Tokyo Stock Exchange.