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New Top Level Domain .shop opens for Advance Registration

.shop Sunrise Phase Closes with 1,182 Applications from Trademark Holders

Tokyo, Japan – September 1, 2014 -- GMO Internet Group company, GMO Registry today announces that new top level domain, .shop ( opens its doors to the general public for the first time today in a special advance registration Early Access Program. The .shop Early Access Program runs from September 1, to September 26 and provides first pick from among the vast opportunities for intuitive and memorable domain names for online and offline shops   


Earlier this week, the .shop Sunrise, a phase open exclusively to trademark holders, closed with 1,182 applications, making it one of the most successful new top level domain Sunrises to date (source: Some of the world’s biggest ecommerce and retails brands were registered during the Sunrise phase, with applications for names including,,,,, and


Some of the first .shop domain names to be registered with sites launching or launched include Japanese ecommerce giant Zozo Town, ecommerce software provider ePages, and European Ecommerce, an association representing over 25,000 companies selling goods and services online to consumers in Europe. Says GMO Registry CEO, Hiro Tsukahara, “We are proud to have ecommerce industry leaders pioneering the .shop domain space and are excited to work together to define and grow the .shop brand.”


ePages, the international cloud-driven e-commerce software provider is assigning to its blog for retail news, resources and advice. Richard Stevenson, Head of Corporate Communications for ePages, comments, “It is both pleasing and opportune to be a pioneer for the exciting new .shop domain. The wider aspects of online identity that nTLDs can deliver are liberating, and .shop offers all those across the diverse world of ecommerce a boost to visibility, branding and relevance. is the ideal identity for our educative and popular blog for online merchants”.


For details on how to participate in the .shop Early Access Program or to find a .shop accredited registrar please visit


About .shop

.shop is a domain name for all online and offline shops. Short, intuitive, memorable and universally understood, Internet users will instantly identify a .shop website as a place to shop. The word “shop” is recognized and understood in many languages and cultures around the world, and with this broad appeal, .shop aims to become the global home of ecommerce.


About GMO Registry

GMO Registry is a domain registry services operator based in Tokyo, Japan. Established in 2009 with a vision to secure meaningful and trusted namespace for ecommerce, the company acquired .shop in a $41.5 million ICANN auction in January 2016.

Today GMO Registry operates more than 40 Top Level Domains including .tokyo and GeoTLDs representing major Japanese cities, while global brands including Canon and Hitachi have chosen GMO Registry as a technology partner to build exclusive branded namespaces under their own top level domain. 


About GMO Internet Group 

GMO Internet Group is an Internet services industry leader, developing and operating Japans most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the worlds largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is publicly listed on the Tokyo Stock Exchange.