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March 02, 2011

Press Release

GMO Registry, Inc.

Hitachi to Partner with GMO Registry to Apply for and Operate “.hitachi” Domain

GMO Registry gTLD acquisition and operation support services chosen by global brand Hitachi to acquire and operate own brand TLD

Tokyo, JAPAN – March 02, 2011 – GMO Internet Group company, GMO Registry today announces it will work together with Hitachi, Ltd. to apply for and operate the new generic Top Level Domain, “.hitachi”.

Worldwide there are 21 gTLDs in use (“.com” “.net” etc.) including restricted domains like “.edu” and “.gov”. Internet governing body, ICANN is set to expand the existing generic top level domain space and as a result several organizations and regional governments have already announced plans to acquire new gTLDs when applications open this year.

Effective Internet communication is imperative in business and many global corporations have announced intentions to secure their company or brand name as a gTLD in order to strengthen their online identity.

In addition to new gTLD application consultancy services for regional governments, corporations and other organizations, GMO Registry offers registry system architecture and backend operation of both gTLDs and country code Top Level Domains.,

Says GMO Registry Executive Director, Hirokatsu Ohigashi, 'Drawing on our industry experience and reputation for outstanding technology, we look forward to working with Hitachi to apply for and operate the new “.hitachi” domain.

GMO Registry
Following the ICANN decision to implement new top level domains, GMO Registry, Inc. was established in July 2009 to provide all-in registry package solutions including application assistance, system architecture, backend operation, and marketing support for new TLDs. The company is also working to secure the dot shop gTLD to power the online identity of ecommerce businesses worldwide.

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GMO Internet Group
GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group is the top provider of domain registration, web hosting, ecommerce, and payment processing solutions in Japan and operates a host of other Internet services including global online security services, search engine marketing and online securities and FX trading. At the center of the group is GMO Internet, Inc. (TSE: 9449) headquartered in Tokyo, Japan.

Domain Terminology

gTLD Generic Top Level Domain. In June 2008 the Board of ICANN, the organization that coordinates the Internet’s addressing system, approved a recommendation overhauling the rules for introducing TLDs. Until now users have been restricted to 21 gTLDs (.com, .net etc.), and with the exception of country and regional TLDs, applications for specific new gTLDS were solicited by ICANN and subjected to their application and screening process. The new gTLD rules would significantly relax the existing process, paving the way for organizations to put forward their own applications for top level domains. Applications are expected to open in 2011.
Registry An organization responsible for the central management of a domain name. Behind each TLD is a registry that manages all original domain name data.
ccTLD Country code Top Level Domain. Top level domains based on two letter ISO 3166-1 country codes. There are approximately 250 ccTLDsused to identify countries including “.jp” (Japan), “.us” (US) or “.cn” (China).